Digital and Social Media Marketing

3 credits

This course introduces students to the theoretical foundations of digital marketing, including the application of content marketing, social media marketing, email marketing, mobile marketing, marketing experimentation, and analytics, search engine optimization (SEO), and search engine marketing (SEM). Credit will be granted for only one of MGMT_O 445 or COMM_O 366. Restricted to students in the Minor in Management. Third-year standing. Prerequisite: MGMT_O 220.