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ARE 135

— Agribusiness Marketing Plan Development

(2 units)

Fundamental components required to develop a marketing plan. Appreciation of the concept of marketing plans, appropriate research required, including the use of library, Internet, survey and interview instruments, government documents, market analysis, business proposition, action planning, financial evaluation and monitoring.

Prerequisites & course information

Course Description: Fundamental components required to develop a marketing plan. Appreciation of the concept of marketing plans, appropriate research required, including the use of library, Internet, survey and interview instruments, government documents, market analysis, business proposition, action planning, financial evaluation and monitoring. Learning Activities: Lecture/Discussion 2 hour(s). Grade Mode: Pass/No Pass only. General Education: Social Sciences (SS). Learning Activities: Lecture/Discussion 2 hour(s). Grade Mode: Pass/No Pass only. General Education: Social Sciences (SS).

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