— Managerial Marketing

Prerequisites & course information

This version has ended; see updated course, below. Course Description: Application of economic theory and econometrics to the study of marketing and consumer research. Emphasis on industry structure, history, regulatory aspects, integrated brand promotion, market segmentation, optimal product mix, message placement. Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Enrollment Restriction(s): Pass One restricted to Managerial Economics (AMGE) and Animal Science & Management (AANM) majors. Grade Mode: Letter. General Education: Social Sciences (SS). ARE 136 — Managerial Marketing (4 units) Course Description: Application of economic theory and econometrics to the study of marketing and consumer research. Emphasis on industry structure, history, regulatory aspects, integrated brand promotion, market segmentation, optimal product mix, message placement. Prerequisite(s): ( ARE 100B C- or better or ECN 100B C- or better); ARE 106 C- or better. Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Enrollment Restriction(s): Pass One open to Managerial Economics, Animal Science & Management, and Business majors. Grade Mode: Letter. General Education: Social Sciences (SS). This course version is effective from, and including: Spring Quarter 2027. Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Enrollment Restriction(s): Pass One restricted to Managerial Economics (AMGE) and Animal Science & Management (AANM) majors. Grade Mode: Letter. General Education: Social Sciences (SS). ARE 136 — Managerial Marketing (4 units) Course Description: Application of economic theory and econometrics to the study of marketing and consumer research. Emphasis on industry structure, history, regulatory aspects, integrated brand promotion, market segmentation, optimal product mix, message placement. Prerequisite(s): ( ARE 100B C- or better or ECN 100B C- or better); ARE 106 C- or better. Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Enrollment Restriction(s): Pass One open to Managerial Economics, Animal Science & Management, and Business majors. Grade Mode: Letter. General Education: Social Sciences (SS). This course version is effective from, and including: Spring Quarter 2027.