— Theories of Persuasion

Prerequisites & course information

Course Description: Theories and models of persuasion that account for the effects of source, channel and audience factors on message recipients. Examination of message strategies for altering attitudes and gaining compliance. Contexts of application include interpersonal relationships, advertising, politics, and health. Learning Activities: Lecture/Discussion 4 hour(s). Enrollment Restriction(s): Pass One open to Communication majors only. Credit Limitation(s): Not open for credit to students who have taken CMN 152. Grade Mode: Letter. General Education: Social Sciences (SS). Learning Activities: Lecture/Discussion 4 hour(s). Enrollment Restriction(s): Pass One open to Communication majors only. Credit Limitation(s): Not open for credit to students who have taken CMN 152. Grade Mode: Letter. General Education: Social Sciences (SS).