— Strategic Communication in Public Relations

Prerequisites & course information

Course Description: Principles, evolution, and professional practice of public relations. Planning and execution of effective, ethical communication strategies and campaigns. Distribution of messages through traditional and new media, including social media. Cultivation of relationships between organizations and their publics. Crisis communication management. Learning Activities: Lecture/Discussion 4 hour(s). Enrollment Restriction(s): Pass One open to Communication majors only. Grade Mode: Letter. General Education: Social Sciences (SS); Writing Experience (WE). Learning Activities: Lecture/Discussion 4 hour(s). Enrollment Restriction(s): Pass One open to Communication majors only. Grade Mode: Letter. General Education: Social Sciences (SS); Writing Experience (WE).