— Social Media for Public Relations

Prerequisites & course information

Course Description: Uses of social media technologies in contemporary public relations practice. Social and behavioral theories of social media processes and effects. Strategies and tools for authoring content that builds relationships and creates conversations with key publics. Learning Activities: Lecture/Discussion 4 hour(s). Enrollment Restriction(s): Pass One open to Communication majors only. Grade Mode: Letter. General Education: Social Sciences (SS). Learning Activities: Lecture/Discussion 4 hour(s). Enrollment Restriction(s): Pass One open to Communication majors only. Grade Mode: Letter. General Education: Social Sciences (SS).