— Survey Research Methods in Communication
Methods for designing personal interview, phone, mail, and web-based surveys in communication. Topics include: sampling strategies, sources of error and bias in survey designs, questionnaire construction, cognitive interviewing, interviewer behavior, and analysis of complex survey data using standard software packages.
Topics
- sampling strategies
- sources of error and bias in survey designs
- questionnaire construction
- cognitive interviewing
- interviewer behavior
- and analysis of complex survey data using standard software packages
Topics explicitly listed in official catalogue description
Prerequisites & course information
Course Description: Methods for designing personal interview, phone, mail, and web-based surveys in communication. Topics include: sampling strategies, sources of error and bias in survey designs, questionnaire construction, cognitive interviewing, interviewer behavior, and analysis of complex survey data using standard software packages. Learning Activities: Seminar 4 hour(s). Grade Mode: Letter. Learning Activities: Seminar 4 hour(s). Grade Mode: Letter.
Sources
- Course catalogue ↗2026-2027