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CMN 254

— Communication Campaigns

(4 units)

Strategic uses of media and interpersonal channels to promote social change through social marketing, information, and media advocacy campaigns. Focus on theory-based interventions in a variety of applied contexts.

Prerequisites & course information

Course Description: Strategic uses of media and interpersonal channels to promote social change through social marketing, information, and media advocacy campaigns. Focus on theory-based interventions in a variety of applied contexts. Learning Activities: Seminar 4 hour(s). Grade Mode: Letter. Learning Activities: Seminar 4 hour(s). Grade Mode: Letter.

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