— Social Media
Theoretical, conceptual and analytic issues pertaining to social media research. Topics include motivation, participation, virality, and social-technical capital. Examination of social media in various contexts. Introduction to online behavioral data collection and analysis methods.
Topics
- motivation
- participation
- virality
- and social-technical capital
Topics explicitly listed in official catalogue description
Prerequisites & course information
Course Description: Theoretical, conceptual and analytic issues pertaining to social media research. Topics include motivation, participation, virality, and social-technical capital. Examination of social media in various contexts. Introduction to online behavioral data collection and analysis methods. Learning Activities: Seminar 3 hour(s), Term Paper. Grade Mode: Letter. Learning Activities: Seminar 3 hour(s), Term Paper. Grade Mode: Letter.
Sources
- Course catalogue ↗2026-2027