— Consumer Behavior

Prerequisites & course information

Course Description: Provides a set of behavioral concepts and theories useful in understanding consumer behavior on the part of the individual, business, and social organizations. Conceptual models to help guide and understand consumer research will be presented. Learning Activities: Lecture 3 hour(s). Grade Mode: Letter. General Education: Social Sciences (SS); Writing Experience (WE). Learning Activities: Lecture 3 hour(s). Grade Mode: Letter. General Education: Social Sciences (SS); Writing Experience (WE).