— Digital Marketing
Equips students for a career in digital marketing and social media. Topics include online advertising, search engine optimization, interactive mktg, online privacy issues, e-commerce, social influence, social network theory, measurement of social influence, integrating social and traditional media.
Topics
- online advertising
- search engine optimization
- interactive mktg
- online privacy issues
- e-commerce
- social influence
- social network theory
- measurement of social influence
- integrating social and traditional media
Topics explicitly listed in official catalogue description
Prerequisites & course information
Course Description: Equips students for a career in digital marketing and social media. Topics include online advertising, search engine optimization, interactive mktg, online privacy issues, e-commerce, social influence, social network theory, measurement of social influence, integrating social and traditional media. Learning Activities: Lecture/Discussion 3 hour(s). Grade Mode: Letter. Learning Activities: Lecture/Discussion 3 hour(s). Grade Mode: Letter.
Sources
- Course catalogue ↗2026-2027