— Marketing Strategies
Examines process by which organizations develop strategic marketing plans. Includes definition of activities and products, marketing audits, appraising market opportunities, design of new activities and products, and organizing marketing planning function. Applications to problems in private and public sector marketing.
Prerequisites & course information
Course Description: Examines process by which organizations develop strategic marketing plans. Includes definition of activities and products, marketing audits, appraising market opportunities, design of new activities and products, and organizing marketing planning function. Applications to problems in private and public sector marketing. Learning Activities: Lecture 3 hour(s). Grade Mode: Letter. Learning Activities: Lecture 3 hour(s). Grade Mode: Letter.
Sources
- Course catalogue ↗2026-2027