— Marketing Research
Addresses the managerial issues and problems of systematically gathering and analyzing information for making private and public marketing decisions. Covers the cost and value of information, research design, information collection, measuring instruments, data analysis, and marketing research applications.
Prerequisites & course information
Course Description: Addresses the managerial issues and problems of systematically gathering and analyzing information for making private and public marketing decisions. Covers the cost and value of information, research design, information collection, measuring instruments, data analysis, and marketing research applications. Learning Activities: Lecture 3 hour(s). Grade Mode: Letter. Learning Activities: Lecture 3 hour(s). Grade Mode: Letter.
Sources
- Course catalogue ↗2026-2027