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MGB 293

— Topics in Marketing

(3 units)

Advanced topics in marketing, which may include marketing research, new product development, brand management, pricing, distribution management, service marketing, hitech marketing, advertising, sales promotions, marketing through the Web.

Prerequisites & course information

Course Description: Advanced topics in marketing, which may include marketing research, new product development, brand management, pricing, distribution management, service marketing, hitech marketing, advertising, sales promotions, marketing through the Web. Learning Activities: Seminar 3 hour(s). Repeat Credit: May be repeated. Grade Mode: Letter. Learning Activities: Seminar 3 hour(s). Repeat Credit: May be repeated. Grade Mode: Letter.

Sources