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MGB 454A

— Marketing Experiments

(2 units)

Surveys causal inference methods with applications in business settings, especially marketing. Covers both primary data approaches such as A/B testing and secondary data approaches such as difference-in-differences.

Prerequisites & course information

Course Description: Surveys causal inference methods with applications in business settings, especially marketing. Covers both primary data approaches such as A/B testing and secondary data approaches such as difference-in-differences. Learning Activities: Lecture 2 hour(s). Grade Mode: Letter. Learning Activities: Lecture 2 hour(s). Grade Mode: Letter.

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