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MGB 456

— Personal Branding

(2 units)

Learn how to use the cornerstone principles of corporate branding and content marketing to define and create a personal brand in four phases using E.P.I.C. Framework: Establish: Discovery and Vision; Package: Content and Packaging; Inform: Dissemination; and Cultivate: Growth and Management.

Prerequisites & course information

Course Description: Learn how to use the cornerstone principles of corporate branding and content marketing to define and create a personal brand in four phases using E.P.I.C. Framework: Establish: Discovery and Vision; Package: Content and Packaging; Inform: Dissemination; and Cultivate: Growth and Management. Learning Activities: Lecture 2 hour(s). Grade Mode: Letter. Learning Activities: Lecture 2 hour(s). Grade Mode: Letter.

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