— Customer Relationship Management

Prerequisites & course information

Course Description: Customer Relationship Management (CRM) is a management approach under which marketing activities are organized and measured around customers (rather than around brands.) This approach is appealing because customers, not brands, are those who make buying decisions. Learning Activities: Lecture/Discussion 3 hour(s). Enrollment Restriction(s): Restricted to MBA students only. Grade Mode: Letter. Learning Activities: Lecture/Discussion 3 hour(s). Enrollment Restriction(s): Restricted to MBA students only. Grade Mode: Letter.