— Marketing Management

Prerequisites & course information

Course Description: Analysis of market opportunities, elements of market research, development of marketing strategies, market planning and implementations, and control systems. Consumer and industrial markets, market segmentation, pricing strategies, distribution channels, promotion, and sales. Learning Activities: Lecture 4 hour(s). Credit Limitation(s): Not open for credit to students who have taken MGT 204, MGP 204, MGB 204 or MGV 204V . Grade Mode: Letter. Learning Activities: Lecture 4 hour(s). Credit Limitation(s): Not open for credit to students who have taken MGT 204, MGP 204, MGB 204 or MGV 204V . Grade Mode: Letter.