— Marketing Management

Prerequisites & course information

Course Description: Analysis of market opportunities, elements of market research, development of marketing strategies, market planning and implementations, and control systems. Consumer and industrial markets, market segmentation, pricing strategies, distribution channels, promotion, and sales. Learning Activities: Lecture 3 hour(s), Web Virtual Lecture 1 hour(s). Enrollment Restriction(s): Open to students enrolled in the MBA program. Credit Limitation(s): Not open for credit to students who have taken MGT 204, MGP 204, MGB 204, MGV 204V , MGT 404 , MGP 404 or MGB 404 . Grade Mode: Letter. Learning Activities: Lecture 3 hour(s), Web Virtual Lecture 1 hour(s). Enrollment Restriction(s): Open to students enrolled in the MBA program. Credit Limitation(s): Not open for credit to students who have taken MGT 204, MGP 204, MGB 204, MGV 204V , MGT 404 , MGP 404 or MGB 404 . Grade Mode: Letter.