everything.study
MGP 412

— International Marketing

(1 unit)

Basic concepts of international marketing. Understanding and managing heterogeneous, dynamic, and interdependent environments across countries. How to develop and implement an international marketing strategy: where and how to compete, how to adapt to your marketing mix.

Prerequisites & course information

Course Description: Basic concepts of international marketing. Understanding and managing heterogeneous, dynamic, and interdependent environments across countries. How to develop and implement an international marketing strategy: where and how to compete, how to adapt to your marketing mix. Learning Activities: Lecture/Discussion 1 hour(s). Grade Mode: Letter. Learning Activities: Lecture/Discussion 1 hour(s). Grade Mode: Letter.

Sources