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MGP 445

— Product Management

(4 units)

Overview of the requirements, issues, and tools involved in marketing of products and services via lectures, case studies, and a hands-on, quarter-long competitive simulation.

Prerequisites & course information

Course Description: Overview of the requirements, issues, and tools involved in marketing of products and services via lectures, case studies, and a hands-on, quarter-long competitive simulation. Learning Activities: Lecture 4 hour(s). Enrollment Restriction(s): Not open to students who have taken MGP 445Y or MGB 445Y or MGT 445Y or MGV 445V . Grade Mode: Letter. Learning Activities: Lecture 4 hour(s). Enrollment Restriction(s): Not open to students who have taken MGP 445Y or MGB 445Y or MGT 445Y or MGV 445V . Grade Mode: Letter.

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