MGP 456
— Personal Branding
Learn how to use the cornerstone principles of corporate branding and content marketing to define and create a personal brand in four phases using E.P.I.C. Framework: Establish: Discovery and Vision; Package: Content and Packaging; Inform: Dissemination; and Cultivate: Growth and Management.
Prerequisites & course information
Course Description: Learn how to use the cornerstone principles of corporate branding and content marketing to define and create a personal brand in four phases using E.P.I.C. Framework: Establish: Discovery and Vision; Package: Content and Packaging; Inform: Dissemination; and Cultivate: Growth and Management. Learning Activities: Lecture 2 hour(s). Grade Mode: Letter. Learning Activities: Lecture 2 hour(s). Grade Mode: Letter.
Sources
- Course catalogue ↗2026-2027