— Introduction to Entrepreneurial Marketing

Prerequisites & course information

Course Description: Frameworks, concepts, and tools for marketing new products and services for startups and established, large firms: defining market opportunities, testing concepts, competitive landscapes, critical product features, marketing channels, and launch strategies. Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Credit Limitation(s): Only two units of credit for students who have taken ARE 113 . Grade Mode: Letter. General Education: Social Sciences (SS). Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Credit Limitation(s): Only two units of credit for students who have taken ARE 113 . Grade Mode: Letter. General Education: Social Sciences (SS).