— Marketing for the Technology-Based Enterprise

Prerequisites & course information

This version has ended; see updated course, below. Course Description: Quantitative analysis of needs in a product (technology-based) economy, with emphasis on how scientists, engineers, and business people interact to develop and market products and services. Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Grade Mode: Letter. General Education: Social Sciences (SS). MGT 140 — Introduction to Marketing & Data Analytics (4 units) Course Description: Strategic analysis and solutions to marketing decision problems. Enduring concepts and emerging issues of marketing; analytics tools to address modern marketing challenges. Prerequisite(s): ( ECN 001A C- or better or ECN 001AY C- or better or ECN 001AV C- or better); ( STA 013 C- or better or STA 013V C- or better or STA 013Y C- or better or STA 032 C- or better). Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Enrollment Restriction(s): Pass One restricted to Business majors. Grade Mode: Letter. General Education: Social Sciences (SS); Visual Literacy (VL). This course version is effective from, and including: Fall Quarter 2026. MGT 140 — Introduction to Marketing & Data Analytics (4 units) Course Description: Strategic analysis and solutions to marketing decision problems. Enduring concepts and emerging issues of marketing; analytics tools to address modern marketing challenges. Prerequisite(s): ( ECN 001A C- or better or ECN 001AY C- or better or ECN 001AV C- or better); ( STA 013 C- or better or STA 013V C- or better or STA 013Y C- or better or STA 032 C- or better). Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Enrollment Restriction(s): Pass One open to Business majors; open to sophomore and upper division students. Grade Mode: Letter. General Education: Social Sciences (SS); Visual Literacy (VL). This course version is effective from, and including: Winter Quarter 2027. Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Grade Mode: Letter. General Education: Social Sciences (SS). MGT 140 — Introduction to Marketing & Data Analytics (4 units) Course Description: Strategic analysis and solutions to marketing decision problems. Enduring concepts and emerging issues of marketing; analytics tools to address modern marketing challenges. Prerequisite(s): ( ECN 001A C- or better or ECN 001AY C- or better or ECN 001AV C- or better); ( STA 013 C- or better or STA 013V C- or better or STA 013Y C- or better or STA 032 C- or better). Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Enrollment Restriction(s): Pass One restricted to Business majors. Grade Mode: Letter. General Education: Social Sciences (SS); Visual Literacy (VL). This course version is effective from, and including: Fall Quarter 2026. MGT 140 — Introduction to Marketing & Data Analytics (4 units) Course Description: Strategic analysis and solutions to marketing decision problems. Enduring concepts and emerging issues of marketing; analytics tools to address modern marketing challenges. Prerequisite(s): ( ECN 001A C- or better or ECN 001AY C- or better or ECN 001AV C- or better); ( STA 013 C- or better or STA 013V C- or better or STA 013Y C- or better or STA 032 C- or better). Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Enrollment Restriction(s): Pass One open to Business majors; open to sophomore and upper division students. Grade Mode: Letter. General Education: Social Sciences (SS); Visual Literacy (VL). This course version is effective from, and including: Winter Quarter 2027.