— Marketing Analytics

Prerequisites & course information

Course Description: Value of data-driven marketing strategies. Market data, behavioral data, transactional data, advertising and digital marketing data. Quantitative modeling techniques in marketing and application to marketing decisions. Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Enrollment Restriction(s): Pass One restricted to Business majors. Grade Mode: Letter. Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Enrollment Restriction(s): Pass One restricted to Business majors. Grade Mode: Letter.