— Customer Analytics

Prerequisites & course information

Course Description: Analyze and extract valuable information from customer data ranging from online browsing behavior and social media consumption to transactional data. Use of analytical and quantitative tools to better understand and manage the customer lifecycle: customer acquisition, customer retention, customer growth, valuation models of customers, valuation models of customer equity. Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Enrollment Restriction(s): Pass One restricted to Business majors. Grade Mode: Letter. Learning Activities: Lecture 3 hour(s), Discussion 1 hour(s). Enrollment Restriction(s): Pass One restricted to Business majors. Grade Mode: Letter.