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MGT 408

— The Business of the Media

(1 unit)

Focuses on the media industries and how emerging digital technologies are disrupting the way media consumption, distribution and business models work. Will highlight the economics of several media, both news and entertainment.

Prerequisites & course information

Course Description: Focuses on the media industries and how emerging digital technologies are disrupting the way media consumption, distribution and business models work. Will highlight the economics of several media, both news and entertainment. Learning Activities: Lecture/Discussion 1 hour(s). Grade Mode: Letter. Learning Activities: Lecture/Discussion 1 hour(s). Grade Mode: Letter.

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