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MGT 443

— Customer Analytics

(3 units)

Teaches how to use customer analytics to learn about and market to individual customers. Examines the different types of data analytics and how they fit into the customer relationship management world.

Prerequisites & course information

Course Description: Teaches how to use customer analytics to learn about and market to individual customers. Examines the different types of data analytics and how they fit into the customer relationship management world. Learning Activities: Lecture 3 hour(s). Credit Limitation(s): No open for credit for students who have taken MGT 443V , MGP 443V or MGB 443V . Grade Mode: Letter. Learning Activities: Lecture 3 hour(s). Credit Limitation(s): No open for credit for students who have taken MGT 443V , MGP 443V or MGB 443V . Grade Mode: Letter.

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