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MGT 454B

— Marketing Analytics

(2 units)

Surveys a variety of marketing analytics applications, training students to identify (i) what questions data can answer, and, conversely, (ii) what data is needed to answer a question.

Prerequisites & course information

Course Description: Surveys a variety of marketing analytics applications, training students to identify (i) what questions data can answer, and, conversely, (ii) what data is needed to answer a question. Learning Activities: Lecture 2 hour(s). Grade Mode: Letter. Learning Activities: Lecture 2 hour(s). Grade Mode: Letter.

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