— Customer Relationship Management

Prerequisites & course information

Course Description: Customer Relationship Management (CRM) is a management approach under which marketing activities are organized and measured around customers (rather than around brands.) This approach is appealing because customers, not brands, are those who make buying decisions. Learning Activities: Web Virtual Lecture 4 hour(s). Enrollment Restriction(s): Open to students enrolled in the online MBA Program only. Credit Limitation(s): Not open for credit for students who have taken MGT 243 , MGP 243 , or MGB 243 . Grade Mode: Letter. Learning Activities: Web Virtual Lecture 4 hour(s). Enrollment Restriction(s): Open to students enrolled in the online MBA Program only. Credit Limitation(s): Not open for credit for students who have taken MGT 243 , MGP 243 , or MGB 243 . Grade Mode: Letter.