— Marketing Strategy

Prerequisites & course information

Course Description: Examines process by which organizations develop strategic marketing plans. Includes definition of activities and products, marketing audits, appraising market opportunities, design of new activities and products, and organizing marketing planning function. Applications to problems in private and public sector marketing. Learning Activities: Web Virtual Lecture 4 hour(s). Enrollment Restriction(s): Open to students enrolled in the online MBA Program only. Credit Limitation(s): Not open for credit to students who have taken MGT 248 , MGP 248 , or MGB 248 . Grade Mode: Letter. Learning Activities: Web Virtual Lecture 4 hour(s). Enrollment Restriction(s): Open to students enrolled in the online MBA Program only. Credit Limitation(s): Not open for credit to students who have taken MGT 248 , MGP 248 , or MGB 248 . Grade Mode: Letter.