— Marketing Research

Prerequisites & course information

Course Description: Addresses the managerial issues and problems of systematically gathering and analyzing information for making private and public marketing decisions. Covers the cost and value of information, research design, information collection, measuring instruments, data analysis, and marketing research applications. Learning Activities: Web Virtual Lecture 4 hour(s). Enrollment Restriction(s): Open to students enrolled in the online MBA Program only. Credit Limitation(s): Not open for credit for students who have taken MGT 249 , MGP 249 , or MGB 249 . Grade Mode: Letter. Learning Activities: Web Virtual Lecture 4 hour(s). Enrollment Restriction(s): Open to students enrolled in the online MBA Program only. Credit Limitation(s): Not open for credit for students who have taken MGT 249 , MGP 249 , or MGB 249 . Grade Mode: Letter.