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MGV 254V

— Marketing Analytics

(4 units)

Several econometric models commonly used in marketing practice. How data and models can be used to answer questions, generate forecasts, and make decisions.

Prerequisites & course information

Course Description: Several econometric models commonly used in marketing practice. How data and models can be used to answer questions, generate forecasts, and make decisions. Learning Activities: Web Virtual Lecture 4 hour(s). Enrollment Restriction(s): Open to students enrolled in the online MBA Program only. Grade Mode: Letter. Learning Activities: Web Virtual Lecture 4 hour(s). Enrollment Restriction(s): Open to students enrolled in the online MBA Program only. Grade Mode: Letter.

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