— Business Database & Database Marketing

Prerequisites & course information

Course Description: Practical introduction to fundamental principles of database management systems and database marketing. Database design. SQL queries. Concepts of database marketing, data warehouse, data visualization and big data analytics. Learning Activities: Web Virtual Lecture 4 hour(s). Enrollment Restriction(s): Open to students enrolled in the online MBA Program only. Credit Limitation(s): Not open for credit for students who have taken MGT 287 , MGP 287 , or MGB 287 . Grade Mode: Letter. Learning Activities: Web Virtual Lecture 4 hour(s). Enrollment Restriction(s): Open to students enrolled in the online MBA Program only. Credit Limitation(s): Not open for credit for students who have taken MGT 287 , MGP 287 , or MGB 287 . Grade Mode: Letter.