Introduction to the Field of Science Communication

Undergraduate / Graduate

Communicating accurately and effectively about science to non-expert audiences is quickly becoming an essential skill for scientists and non-scientists alike. This course provides a foundation in science communication theory and practice that prepares students to communicate about their own research, or someone else's across a wide range of media formats and situations. Broadly scoped, this course covers the history of science communication, different approaches to engaging public audiences about science, theories of communication and science education, as well as practical training in science journalism and science writing. Each week we will focus our learning by investigating and analyzing a different historical case study from the perspective of science communication including breakthroughs, emergencies, debates, innovations, controversies, and everyday applications of research. Concepts and skills we will cover include the deficit model of science communication, communicating uncertainty and risk, engaging diverse stakeholders, addressing misconceptions, fact checking to ensure scientific accuracy, and communicating about major discoveries and everyday practice. No prior knowledge of science communication is required. All students wishing to minor in SCPD must take SCPD 11800 Introduction to the Field of Science Communication, which will cover foundational theories, practices, and cases in science communication.