BANA 271
Marketing Analytics
Introduces students to quantitative marketing analytics methods and teaches them how to apply the methods to business problems of interest. Topics include: resource allocation and ROI, marketing mix analytics, customer analytics, market segmentation and targeting, advertising, promotions, and digital marketing.
Topics
- resource allocation and ROI
- marketing mix analytics
- customer analytics
- market segmentation and targeting
- advertising
- promotions
- and digital marketing
Topics explicitly listed in official catalogue description
Prerequisites & course information
Introduces students to quantitative marketing analytics methods and teaches them how to apply the methods to business problems of interest. Topics include: resource allocation and ROI, marketing mix analytics, customer analytics, market segmentation and targeting, advertising, promotions, and digital marketing.
Sources
- Course catalogue ↗2026-2027