MGMT EP 205
Marketing Leadership
Introduction to marketing. Topics include developing familiarity with fundamental marketing concepts, theories, and techniques; acquainting students with the type of decisions made by executives, including customer targeting, product, pricing, place, promotion, and research. Every other weekend course format.
Topics
- developing familiarity with fundamental marketing concepts
- theories
- and techniques
- acquainting students with the type of decisions made by executives
- including customer targeting
- product
- pricing
- place
- promotion
- and research
Topics explicitly listed in official catalogue description
Prerequisites & course information
Introduction to marketing. Topics include developing familiarity with fundamental marketing concepts, theories, and techniques; acquainting students with the type of decisions made by executives, including customer targeting, product, pricing, place, promotion, and research. Every other weekend course format.
Sources
- Course catalogue ↗2026-2027