MGMT FE 279
Digital Strategies and Markets
Examines how online social media are impacting organizations and markets. Topics include collective intelligence, online social influence, social networks, and social media monetization. The target audience consists of students interested in IT consulting, competitive strategy, marketing, and entrepreneurship.
Topics
- collective intelligence
- online social influence
- social networks
- and social media monetization
Topics explicitly listed in official catalogue description
Prerequisites & course information
Examines how online social media are impacting organizations and markets. Topics include collective intelligence, online social influence, social networks, and social media monetization. The target audience consists of students interested in IT consulting, competitive strategy, marketing, and entrepreneurship.
Sources
- Course catalogue ↗2026-2027