MGMT 105
Introduction to Marketing
Basic marketing concepts; discussion of the role marketing plays in modern society. Topics include industrial and consumer marketing, promotion, distribution, and pricing theory.
Topics
- industrial and consumer marketing
- promotion
- distribution
- and pricing theory
Topics explicitly listed in official catalogue description
Prerequisites & course information
Basic marketing concepts; discussion of the role marketing plays in modern society. Topics include industrial and consumer marketing, promotion, distribution, and pricing theory.
Sources
- Course catalogue ↗2026-2027