MGMT 150
Consumer Behavior
Application of the behavioral sciences to understanding buyer behavior. Topics include perception, memory, affect, learning, persuasion, motivation, behavioral decision theory, social and culture influences, and managerial implications.
Topics
- perception
- memory
- affect
- learning
- persuasion
- motivation
- behavioral decision theory
- social and culture influences
- and managerial implications
Topics explicitly listed in official catalogue description
Prerequisites & course information
Application of the behavioral sciences to understanding buyer behavior. Topics include perception, memory, affect, learning, persuasion, motivation, behavioral decision theory, social and culture influences, and managerial implications.
Sources
- Course catalogue ↗2026-2027