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MGMT 158

Digital Media Marketing Strategy

4 Units.

Entails developing digital marketing strategy across numerous digital marketing platforms; understanding digital native consumers and newer consumer behaviors on the internet, trends in delivering value in the digital age, and how to analyze digital marketing performance.

Prerequisites & course information

Entails developing digital marketing strategy across numerous digital marketing platforms; understanding digital native consumers and newer consumer behaviors on the internet, trends in delivering value in the digital age, and how to analyze digital marketing performance.

Sources