MGMT 158
Digital Media Marketing Strategy
Entails developing digital marketing strategy across numerous digital marketing platforms; understanding digital native consumers and newer consumer behaviors on the internet, trends in delivering value in the digital age, and how to analyze digital marketing performance.
Prerequisites & course information
Entails developing digital marketing strategy across numerous digital marketing platforms; understanding digital native consumers and newer consumer behaviors on the internet, trends in delivering value in the digital age, and how to analyze digital marketing performance.
Sources
- Course catalogue ↗2026-2027