MGMTMBA 253
Global Consumer Insight
Understanding what makes consumers tick can be used to develop brands and marketing campaigns that connect in meaningful ways. Topics include: attitude formation and change, motivation and perception, memory and information processing.
Topics
- attitude formation and change
- motivation and perception
- memory and information processing
Topics explicitly listed in official catalogue description
Prerequisites & course information
Understanding what makes consumers tick can be used to develop brands and marketing campaigns that connect in meaningful ways. Topics include: attitude formation and change, motivation and perception, memory and information processing.
Sources
- Course catalogue ↗2026-2027