Entrepreneurship and Sports Innovation

4 units · Undergraduate upper division (100-199)

Lecture, three hours. Limited to Sports Leadership and Management minors. Introduction to the entrepreneurial, structural, and strategic challenges involved in launching a new business in sports. Use of case studies, simulations, and project work to explore start-up fundamentals and to understand issues including venue strategy, youth pipelines media rights, fan engagement, and real estate. Letter grading.