Entrepreneurship and New Product Development

4 units · Undergraduate upper division (100-199)

Lecture, three hours. Designed for juniors/seniors. Introduction to new product innovation and management. Students assume role of product managers in identifying, developing, and commercializing new products through cases, businesses currently in news, team project, and readings to develop critical thinking, decision-making skills, and creativity in launch of successful new product (team project). Letter grading.