Market Entry Strategy

4 units · Graduate courses (200-299)

(Formerly numbered 215B.) Lecture, three hours. Requisite: Management-Executive MBA 420 or Management-Full-Time MBA 420 or Management-Fully Employed MBA 420. Analysis of strategic issues encountered by entrepreneurial and established companies in entering new markets. Emphasis on idea generation, timing, industry evolution, entry modes, optimal growth, and competitive interaction. Letter grading.