Persuasion and Influence

4 units · Graduate courses (200-299)

Lecture, three hours. Enforced requisite: Management-Executive MBA 409 or Management-Full-Time MBA 409 or Management-Fully Employed MBA 409. Designed for individuals interested in improving their ability to persuade and influence others. Consideration of number of well-studied persuasion and influence strategies that result in greater buy-in for one’s ideas, initiatives, proposals, products, and requests. Letter grading.