Marketing Strategy and Resource Allocation

4 units · Graduate courses (200-299)

(Formerly numbered 260B.) Lecture, three hours. Requisite: Management-Executive MBA 411 or Management-Full Time MBA 411 or Management-Fully Employed MBA 411. Provides conceptual frameworks and hones creative and analytical skills that are necessary to deal with uncertainty that embraces every marketing strategy. Focus on problem-solving integrating the marketing and business background obtained in core courses. Letter grading.