Advertising and Marketing Communications

4 units · Graduate courses (200-299)

(Formerly numbered 266B.) Lecture, three hours. Requisite: Management-Executive MBA 411 or Management-Full Time MBA 411 or Management-Fully Employed MBA 411. Detailed study of decisions regarding media and forms of advertising and marketing communications to develop integrated strategies. Review of use and effectiveness of advertising and communication tools. Evaluation of advertising and promotional policies from development through implementation. Letter grading.