Customer Assessment and Analytics

4 units · Graduate courses (200-299)

(Formerly numbered 260A.) Lecture, three hours. Enforced requisite: Management-Executive MBA 411 or Management-Full-Time MBA 411 or Management-Fully Employed MBA 411. Decision-oriented course concerned with marketing research and data-driven marketing analytics. Detailed hands-on understanding of market research methodologies used in strategic assessment of customer perceptions and preferences. Extensive use of case studies. Letter grading.