Consumer Behavior

4 units · Graduate courses (200-299)

(Formerly numbered 263A.) Lecture, three hours. Requisite: Management-Executive MBA 411 or Management-Full Time MBA 411 or Management-Fully Employed MBA 411. Study of nature and determinants of consumer behavior. Emphasis on influence of sociopsychological factors such as personality, small groups, demographic variables, social class, and culture on formation of consumers’ attitudes, consumption, and purchasing behavior. Letter grading.